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London Locations
Lucy & Yak
We were thrilled to shoot this latest campaign for Lucy & Yak in the heart of Norfolk, using the versatile and characterful backdrop of Location LKH836. The setting provided a perfect blend of rustic charm and natural textures, ideal for capturing the brand’s signature playful energy and ethical aesthetic.
This shoot was brought to life by the creative vision of photographer Saskia Lawson and the vibrant styling and art direction of @annagram_94. The collaboration made full use of the location’s distinctive features, highlighting Lucy & Yak's colourful pieces against a calm, earthy backdrop. Whether you’re scouting for sustainable fashion inspiration or location ideas in Norfolk, this series is a strong example of how thoughtful styling and location choice can elevate a campaign.
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